Honest Pricing
One price, all year
Most Indian skincare sites run on anchor theatre: an inflated "MRP" that nobody ever pays, struck through next to a perpetual 60–70% off. The discount feels like a gift; it's actually the price. We won't do that — a fictional anchor is a lie with a line through it.
So our prices are just prices. ₹949/₹999 for the sunscreen, ₹899/₹1499 for a moisturiser — inclusive of all taxes, the same in January as in July. No sale countdowns, because there's no sale to count down to.
The per-use math
Our prices sit above the ₹249–599 cluster, and we'd rather justify that with arithmetic than hide it with an anchor:
Moisturisers: ₹1499 for 100 g ÷ ~1 g per application ≈ ₹15 per use. A 100 g tube used twice daily lasts about seven weeks.
Sunscreen: ₹999 for 50 mL ÷ ~2 mL per full face-and-neck dose ≈ ₹40 per protected day. (2 mL is the amount SPF testing assumes — most people apply half and get far less protection. We print the real dose; see each product's how-to-use.)
Where the money goes
Without fake precision, the honest bands: ingredients at functional percentages and recyclable mono-PE packaging; testing and compliance (stability, SPF/PA in-vivo testing, BIS labelling review — the reports we publish); logistics, payments, and the cost of honest customer service; and a margin that funds the next formula. What you're not paying for: celebrity endorsements, perpetual-discount subsidies, or a marketing budget built on urgency theatre.
Our standing offers — all of them
These are policies, not promotions. They don't expire at midnight:
₹100 off your first order — code FIRST100. Every first order, always. Not a countdown.
Free shipping over ₹999 — every order above the threshold, every day.
The Daily Pair saves ₹249 — ₹999 + ₹1499 = ₹2498, bundled at ₹2249. A real ~10% saving; that's the whole trick.